

Successful #shorts capture the audience’s attention with a clear and compelling message in a short amount of time. 15 to 60 seconds is all the time you have to tell your story.
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Now that YouTube Shorts is in full swing, advertisers can create short-form video ads- 15 to 60 seconds long- with Sounds ON that play in a vertical orientation. With the subscriber button in full view, Shorts viewers can easily follow channels after watching bite-size entertaining content.

YouTube Shorts has reached the milestone of attracting more than 1.5 billion logged-in users monthly, and brands can quickly get in front of a large audience. YouTube has been a boon for advertisers- one specific format has recently caught the attention of most media buyers: short-form vertical video ads.
